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Today’s Google Doodle celebrate Herbert kleber achievement.who was born on June 19, 1934 in Pittsburgh, Pennsylvania. Celebrates Kleber and is distinguished for his pioneering work in treating addiction – which was on the 23rd anniversary of his election to the prestigious National Academy of Medicine (formerly Institute of Medicine).

Volunteer for the United States Public Health Service in 1964, Drs. Kleber was assigned to a prison hospital in Lexington, Kentucky, where thousands of prisoners were being treated for drug addiction. Given that the vast majority of patients would relapse shortly after release, they began to develop a new approach.Describing his method as “evidence-based treatment”, Drs. Kleber saw addiction as a medical condition as opposed to a moral failure. Instead of punishing patients or shaming them, as did many of his predecessors in the field, Drs. Kleber emphasized the importance of research, enabling many patients to recover and avoid relapse through careful use of the pharmaceutical and therapeutic communities.

Dr. Kleber’s success attracted the attention of President George H.W. Bush, who appointed him Deputy Director for Demand Reduction at the Office of National Drug Control Policy. As a co-founder of the National Center on Addiction and Substance Abuse, Drs. Kleber was a leader in reimagining the field of substance abuse research and treatment as a medical discipline.

At Columbia University College of Physicians and Surgeons, he and his wife Drs. Marion W. Fishman founded America’s leading research program on substance abuse. During his 50-year career, Drs. Kleber wrote hundreds of articles, wrote important books, and cited many other medical professionals in the field of addiction treatment. A self-described “eternally optimistic,” Dr. Kleber changed the landscape of addictive treatment, allowing patients to diagnose and not be embarrassed.

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